EPØKHE SUNGLASSES

For Mona's summer music festival (Mona Foma) we had a crack at creating the most Tasmanian sunglasses ever. We got Tassie pro-surfer and designer Dion Agius to make them, took the lens colour gradient from Tassie abalone, and then shot the collateral at Tasmania's favourite summer eatery—The Dunalley Fish Market. To add to the weirdness, we cast Dion’s parents as our models and turned the whole campaign into a slightly-cooked Tassie family excursion. The campaign was shot entirely on film using a variety of cameras including a Contax T2 and a plastic Japanese toy point-and-shoot.

Hide Content