Catlady - never run out of milk

For this campaign I spent 18 hours filming 35 cats in a poorly ventilated house in suburban Melbourne. The smell of urine was horrific, but it was necessary to communicate the importance of never running out of milk. Devondale's Long Life Milk sales have never been stronger.

Cannes - Bronze
AWARD - Bronze
One Show - Finalist
NY Festival - Finalist 
NY Festival - Finalist (Campaign)