Moo Brew Roulette

To raise awareness of Moo Brew's new range of cans, we built a beer roulette vending machine and toured it down the east coast of Australia. Pull the handle and it randomly picked you a Moo Brew. But, as with all games of roulette, there was massive risk involved—a one in eight chance of getting a warm can of Fosters. That you just paid $9 for. Fuck that.

It's now installed at Mona as the first bit of 'art' that museum visitors see. Turns over $1000 on a good day.